As the epidemic accelerates worldwide

The global economy also faces huge challenges

As a world manufacturing center

How do Chinese companies overcome difficulties

Stand up to the tide

Maintain global economic stability?

As a well-known ceramic brand in China, Jinsi Yuma has been committed to product research and development, conquering consumers with high-quality products. Since the outbreak of the epidemic, it has accelerated the speed of research and development and actively changed strategic guidelines, digging in channels, and helping service providers improve their operational capabilities , To boost the vitality of the combustion industry with its own development.

In order to better break through the epidemic situation and speed up the development after the epidemic, on April 18-19, Jinsiyuma specially invited representatives of some service providers to jointly convene the 2020 brand strategy of "Launching the Foundation, Seizing Opportunities and Winning the Future" seminar.

Discussion content

The meeting discussed "How to quickly break through and transform the Golden Silky Ma brand under the epidemic", "How to lay out strategic channels", "How to operate online marketing" and "How to iteratively innovate products" and other issues closely related to brand development. Seminars.

Regarding the marketing and service of various channels and the product system, combined with the current development situation, service provider representatives have put forward their own views and suggestions.

A pandemic detonated the housing economy, causing the entire market to shift from traditional retail to new retail. Just at the beginning of this month, Jinsi Yuma also officially launched an online new retail operation project, through cooperation with several major domestic traffic platforms, to achieve traffic conversion and realization. In order to let service provider representatives better understand the importance of new retail, Golden Silk also invited senior brand marketing consultants in the industry to explain the specific operations of online drainage.

According to a senior brand marketing consultant, since the outbreak of the epidemic, consumption channels have shifted to online marketing

Under the epidemic situation, in addition to actively exploring new channels, product research and development is still the top priority of Jinsiyuma's development strategy.

Huang Zuoyao, the brand design director of Jinsi Yuma, interpreted the current popular product trends and the development direction of K gold products.

According to Huang Zuoyao, brand design director of Jinsi Yuma, the current research and development and design team of Jinsi Yuma is making full efforts to develop new products according to the trend. Meet the needs of more consumers.

K gold ceramic tile 4.0 series part of 800x800mm new product display

The first key word in the fashion circle in 2020 is nature! In the spring and summer, flowers and plants have always been popular, but this year, these natural elements have become bolder, more dramatic and younger. K4 series 800x800mm specification new products use natural and fresh colors and elegant lines to design lively tile products, which add freshness to the home and at the same time inject a strong vitality into the current sluggish market environment.

Next, Jinsiyuma will continue to increase its research and development efforts and iteratively upgrade the K-gold tiles. The new generation of K-gold tiles 5.0 series is planned to be released within this year, which will once again set off a new wave of light luxury.

K gold tile 5.0 series part of the development trend chart

In the past few years, black and white gray screens dominate the home furnishing industry, but starting from 2019, the design trend has begun to "change from cold to warm", and lively colors are resurgence.

Compared with the K4 series, the development direction of K-Gold Tile 5.0 will also be bolder, wider in color gamut, stronger in texture, and lighter in style, luxurious and fashionable...

Popular colors

The K gold tile 5.0 series will combine the popular colors to make bold innovations and present it to the world with a gorgeous, light and luxurious visual impact, which is bound to surprise people.

Discussion summary

After a day of intense discussion, on April 19th, He Zhen, director of Jinsi Yuma K Gold Operation Management Center, announced the results of the discussion and the strategic policy of Jinsi Yuma for 2020 based on the suggestions put forward by service provider representatives.

He Zhen, Director of Jinsiyuma K Gold Operation Management Center Although the market is changing rapidly and customer resources are being divided by various refined channels, as long as we grasp a few core channel systems and insist on multi-channel development, we In order to better fight the market's changes.

Zhang Yunshu, Chairman of Zhang's Enterprise and Jinsi Yuma Brand

At the end of the meeting, Zhang Yunshu, chairman of Zhang's enterprise and Jinsiyuma brand, put forward a clear direction for the brand development strategy of Jinsiyuma in 2020. He said that no matter how the market changes, just stick to high-quality products and keep pace with the times. This strategy will not be abandoned by the times.

Doing is more important than waiting

Facing the turbulent market changes

We can only constantly improve ourselves

Adjust strategy and keep up with development trends

To turn a crisis into an opportunity

Stand bravely on the cusp of the times