In the future, retail is not about thinking about how to sell things.

But learn how to serve your customers well.

In 2016, Jack Ma proposed a new retail concept

In 2020, Jinsi Yuma established an online new retail operation center, and officially launched the new retail model integration project on March 31.

He Zhen, Director of Jinsiyuma K Gold Operation Management Center, introduced the current situation of the home furnishing industry and the strategic significance of the launch of the online new retail integration project

What is new retail

New retail is the use of advanced technologies such as big data and artificial intelligence to upgrade and transform the production, circulation and sales process of products by individuals or companies relying on the Internet, thereby reshaping the business structure and ecosystem.

Why do new retail

The terminal retail business has always occupied an important position in the Jinsi Yuma business sector. It has helped Jinsi Yuma develop from zero to a brand with more than 800 specialty stores nationwide.

However, in the era of the rapid development of Internet technology in the new economy, traditional retail models have been impacted, and physical retail has entered a critical period of rectification. Especially under the crisis of the epidemic, the transformation of traditional marketing methods is imminent.

Zhang Yunshu, Chairman of Zhang's Enterprise and Jinsi Yuma Brand, awarded a letter of appointment to Tang Liuyan, Director of Jinsi Yuma Online New Retail Operations Center

Jinsiyuma's new retail model

Online drainage + offline sharing

Tang Liuyan, Director of Jinsi Yuma's Online New Retail Operations Center, interprets the integration plan of Jinsi Yuma's online new retail projects

Jinsiyuma's online new retail operation center aims to systematically solve the problems of service providers' difficulty in acquiring customers and making transactions, and to create a network-wide marketing channel that combines online and offline. Jinsi Yuma will use the online drainage + offline sharing model that is in line with the characteristics of home building materials to concentrate customer sources for service providers to obtain precise customers at a lower cost.

Spend huge sums of money to cooperate with major traffic platforms

Screen customers and accurately drain customers who just need them to convert offline

Help service providers improve service capabilities and increase conversion rates

Zhang Yunshu, Chairman of Zhang's Enterprise and Jinsi Yuma Brand, makes the next strategic deployment for the online new retail operation center

The advent of the big data era is both an impact and an opportunity for the traditional marketing industry. While it forces traditional companies to change their marketing models, it also brings unlimited business opportunities for them.

New retail represents a new era of retail revolution

New retail has changed the efficiency of traditional retail by adopting digital, mobile, and intelligent technical means; by better combining traditional offline retail with traditional online retail, innovating more efficient retail forms and promoting Integration of all channels; through big data analysis, it is easier to make smart production and marketing decisions by knowing who the consumer is...

Just as Jack Ma said, the future of retail requires you to serve customers well, service first, traffic can be converted into sales! The integration of Jinsiyuma's new retail model will help service providers change from business model to business model, and obtain more accurate, larger and continuous customers with lower customer acquisition costs! At the same time, Jinsi Yuma will keep up with the development trend of the times, constantly adjust its development strategy, and promote the brand to a higher stage.